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What our members have to say...
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"This is to inform you that I have already obtained all the investment funds that I need to launch my project. I thank you for doing all you have done for me. I am thrilled beyond measure. Apparently I have a better idea than even I knew."
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Jerry Johnston - Mega Clean |
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Elevator Pitch Basics
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Your elevator pitch is a brief summary of what your company does and is designed to
convey the overall competencies and highlights of your business in the span of a quick
elevator ride - no more than 30 to 60 seconds. In order to develop a successful pitch,
it's important to define some key statistics about your company.
Key topics for discussion in your elevator pitch:
• How does your product or service help the customer?
• Who do you serve? Who is the target audience for your product?
• What can your product or service be compared to?
• What single thing does your company do better than any other?
• How would you like to establish follow up for next steps?
You also briefly need to explain your company's track record, why you think this
person could benefit from a relationship with you, and what you'd like them to do in
terms of next steps for collaboration.
5 Tips to keep in mind:
1. Have a hook. The objective of the first ten or fifteen seconds is to have your
audience listen more intently than they would have otherwise.
2. Don't overwhelm with technical or statistical terms. While it can be
useful to tout one or two amazing figures regarding your company, be mindful not to
overload your audience with overly technical jargon.
3. Practice. Rehearse your elevator pitch so that when the opportunity to give it
comes, you can deliver it in a confident and comfortable manner.
4. Revise. As your business develops through various stages, be sure to update and
refresh your pitch.
5. Listen. When seeking to build strong networks, it is just as important to listen as
it is to speak.
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