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"I have been in touch with some investors since last week. It looks like we will be able to come to an arrangement that is profitable for everyone. Thank you for your quality service."
Didier Duchène - Analyse et Synergie Association


Business Plan Tips

What Investors Are Looking For In A Plan

Investors - whether angels or VCs - are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if you explain in your plan that of your team members knows has expertise in this area. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors read a lot of business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100-page plan. Today, some entrepreneurs use a 15 slide Power Point presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's worded differently, can get really tiring. If you try and be as precise and to the point as possible, people are more likely to want to read it.

Write In Plain English

If you can't explain your idea in clear and simple English, either you don't understand what you're talking about (�What is a transaction enabled atomic journaling database server, anyway?�) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months.� Your product will reach new heights in customer experience through the use of personalization and one-to-one profiling and customization.� It will be �user friendly� because you will be creating a truly �ecstatic customer experience.� It is a �quantum leap forward� in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase �quantum leap� really doesn't mean anything). Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, try and back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Don't give more away than you want to

Be aware of who is reading your information, and never give away more information than you feel comfortable with. Do due diligence on anyone who you are dealing with. If you do need to reveal sensitive information, ask for a Non Disclosure Agreement (NDA) to be signed.


Latest Investors

Australia > South Australia

$1,000 to $5,000

February 1, 2012

I'm a 36 year professional consulting in training and development. I'm looking for investment opportuities and looking to be a silent partner.

Australia > Queensland

$50,000 to $300,000

February 1, 2012

I have recently seperated and sold my previous business intrestes. I have set up and run international businesses and I am now activly looking for a ebusiness to invest in as I believe that internet businesses are the way of the future. I could be involde physically - Sales and Marketing, or in an advisory role. I would like to be close to the business, having said that I would be happy to be a silent investor aswell.

Australia > Victoria

$5,000 to $250,000

February 1, 2012

Two senior professionals (one middle aged and one mature aged) with significant experience in developing and growing small companies. Specific skills include: financial analysis, marketing, business development and mangement/ownership of small growth companies. Both gentlemen are married, tertiary qualified with one sitting on the Board of two small publicly listed companies and interests in a number of small private businesses. We are passionate about the growth of small companies and the vital role the companies play in the economic development of the Australian economy. We are interested in assisting companies grow and are looking for opportunities to add value to the company via hands-on involvement.

Singapore > Singapore

$100,000 to $500,000

January 31, 2012

An engineer by profession, I have experience in engineering and education related fields. I'm willing to explore other areas to maximize returns coupled with hands-on exposure

Australia > New South Wales

$500,000 to $20,000,000

January 30, 2012

We specialise in providing capital to businesses who wish to grow their current operations, and in providing transition opportunities for businesses seeking to move towards an exit in the near to mid-term horizon. Our funds are provided by high and ultra-high net worth individuals with significant levels of management experience across a wide range of industries. Our members are always happy to provide their insights and experience in and advisory capacity to those companies in which we invest. We see our investments as an opportunity for us to help companies grow both through the provision of capital and through the provision of significant management experience.

Australia > Victoria

$0 to $100,000

January 30, 2012

We are a group of investors who work in the executive team of a publically listed firm. We have a lot of experience is building businesses and can bring more than cash to an opportunity.

Australia > Australian Capital Territory

$5,000 to $250,000

January 29, 2012

I have a hospitality and security background with experience in a variety of industries. A degree in business management with a small portfolio of previous investments. I would like hands on role into any potential investments.

Australia > New South Wales

$1,000 to $50,000

January 29, 2012

Dynamic married professionals seeking a good investment to add to our successes we have created. We are both professionally trained in several sectors, healthcare& building services with successful businesses. We are happy to be hands on with our added experience and background in sales sees a great opportunity for a business to reach their goals and successes.

Australia > New South Wales

$25,000 to $500,000

January 29, 2012

- 36 Years old, married living in NSW. - 10 year finance, banking experience leading sales teams. - 4 years director of 3 telco companies turnover $10mill+ & 45 + staff. - Business degree. - Expertise in growing revenue and sales capability across multiple channels. Ensuring profitability and growth. - Process driven. - Expertise in recruitment, financial analysis, driving best practise and results. - Anticipated involvement advisory or silent. - Individual investor.

Australia > New South Wales

$10,000 to $200,000

January 28, 2012

Here for start-up companies in need of capital and fundraising. Expertise in small businesses and currently a franchisee.

Australia > Queensland

$1,000 to $50,000

January 27, 2012

I have owned businesses in the UK and USA and now have moved home to invest in Australia I currently live and work i brisbane. My experience is in property and sales businesses but my scope for new investments is very broad. I am an individual investor who would prefer a silent involvement in a company but would offer my skills to the company if required.

Australia > New South Wales

$1,000 to $200,000

January 25, 2012

Family Man in Sydney. Good knowledge of the building game and trained in sales. Anticipated involvement hands-on or advisory.

Australia > South Australia

$0 to $50,000

January 25, 2012

Director of telecommunications company. Property investor.

Australia > Victoria

$1,000 to $100,000

January 24, 2012

38 yrs old, My diverse background has lead me to media solution sales, my latest venture was to launch a print and online media enterprise. With the first year’s turnover exceeding 3.5 million and the second heading in a higher direction I'm confident in my ability to analyse and understand beneficial opportunities, where if need my business acumen can be utilized.

Australia > New South Wales

$100,000 to $500,000

January 23, 2012

A chartered accountant by profession with bachelor of commerce and accounting degrees. Experience in a variety of industries, from services to manufacturing and hospitality. Worked for 13 years as financial director in the service industry . For past 11 years have provided financial consulting service. Have balanced portfolio of investments, both locally and offshore. I would prefer hands on involvement in the projects in invest.

Australia > New South Wales

$10,000 to $1,000,000

January 23, 2012

Sydney based investor with background in financial services and web- development. Previous experience includes mortgages, fraud protection, web-development and real estate. Educated in Manchester, UK with high school and A Level qualifications. Looking at exciting opportunities chiefly within internet and web-based ideas with optional hands-on, silent or group investment with existing partners.

Australia > New South Wales

$20,000 to $50,000

January 23, 2012

27 year old builder/developer. Most of my time is spent investing and constructing residential housing . Looking to invest some of my profits into new industries. I wouldn't mind a hands on role into any potential investments. I am an individual investor.

Australia > South Australia

$0 to $250,000

January 22, 2012

Experienced retail manager with a successful land development background. Looking to invest in new ideas and developments.

Australia > Queensland

$1,000 to $15,000

January 21, 2012

I am 44 years of age, married with 5 young children and live in Brisbane. I have extensive experience in banking but currently work for the Queensland government as a public servant. I am looking to be involved in investing in business and am happy to operate as a silent partner but happy to be more hands-on if necessary.

Australia > New South Wales

$1,000 to $100,000

January 18, 2012

I am a corporate banker with experience across a broad range of industries. I have worked on both ends of the spectrum - hugely successful businesses and turning around companies. I am happy to play either an active or passive role as an advisor or silent investor.



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